Join to apply for the Performance-Marketing Manager (m/w/d) Facebook Ads / Perspective Funnel role at Oliver Mahrle Overview Schwerpunkt: Perspective-Funnel, Facebook/Instagram Ads, Creatives & Copy Responsibilities Perspective-Funnel entwickeln: Strategie, Aufbau, A/B-Tests, kontinuierliche Optimierung (Formulare, Steps, Copy, Tracking). Meta/Facebook Ads steuern: Kampagnenstruktur, Zielgruppen, Budgets, Creative-Tests, Retargeting. Creatives & Copy erstellen: Hooks, Primärtexte, Headlines, Anzeigenvarianten, Landingpage‑Texte; Briefings / Erstellung mit KI von / für UGC/Video. Tracking & Reporting sicherstellen: Meta‑Pixel & Conversions API, Event‑Setup. Qualität & Compliance: QA‑Checklisten, konsistente Namenslogik, DSGVO‑konforme Setups. Qualification Nachweisbare Erfolge im Performance-Marketing auf Meta (Leadgen/Recruiting/B2B), inkl. live Zahlenbelege. Sicherer Umgang mit Perspective und ein gutes Gespür für Conversion‑Hebel. Starke Copywriting‑Fähigkeiten und Routine in der Creative‑Entwicklung (Canva/Figma/XD; Bonus: Videoschnitt‑Grundlagen). Fundiertes Verständnis von Tracking (Pixel, CAPI, GA4, UTM) und strukturierter A/B‑Testlogik . Eigenständige, verlässliche Arbeitsweise, klare Kommunikation, hohe Umsetzungsstärke. Nice to have: Erfahrung mit Google Ads, Webflow, Recruiting‑Kampagnen, B2B‑Leadgenerierung. Benefits Eigenverantwortung und kurze Entscheidungswege in einem fokussierten Team. Weiterbildungsbudget sowie Zugriff auf interne Vorlagen, Kurse, SOPs und Best Practices. Leistungsbezogene Boni auf Basis klarer Ziel‑KPIs. Arbeitsort: Remote Moderne Tool‑Landschaft (Meta Ads Manager, Perspective, AI‑Tools, XD/Figma/Canva, Loom, WhatsApp). Wir suchen Umsetzer! Mit Erfahrung. Gern zahlen wir Ihnen mehr als Sie aktuell verdienen über erfolgsbasierte Boni. #J-18808-Ljbffr Oliver Mahrle
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