Job Description

Our Core Values

ELEVATE EVERYTHING - We each bring a specific set of skills to the table, offering up our expertise and resources to enhance the work of others. We challenge each other to be the best in order to achieve enduring value in the eyes of our customers.

BETTER IS BETTER - There is no finish line; we strive for continuous improvement in everything we do. We obsess over every detail to find ways to improve both our products and our process.

UNAPOLOGETICALLY ACCOUNTABLE - We're open and honest in how we speak and listen. We celebrate each other's successes and collectively rally to solve every challenge. We own it!

COURAGEOUS INNOVATION - There are elegant ideas awaiting discovery in everything we do. We push everyone around us to pursue those ideas openly so we can continue to dominate the category.

COMMUNITY DRIVEN - As a family business, we understand the importance of enriching the communities we call home. As a company, and as individuals, we work to make our expertise available to do the most good for those around us.

JOB SUMMARY

The Senior Industrial Designer is a key contributor to the company's core product teams, operating at the leading edge of product exploration within an Ambidextrous Organization Model. This role is responsible for originating and developing bold, manufacturable concepts that redefine existing product categories and unlock entirely new ones-supporting the company's goal of delivering 50%+ net-new innovation across the product portfolio.

As a strategic and hands-on design leader, the Senior Industrial Designer integrates market research, emerging technologies, and cross-functional collaboration to shape the form, ergonomics, finish, and functional essence of high-performance consumer products. This role champions early-phase development by accelerating the cycle from concept to prototype and enabling smooth transitions into engineering and commercialization. Success in this role is measured not only by creative impact but also by the ability to drive clarity, speed, and accountability in early product development.

This individual thrives in a fast-paced, experimental environment where failure is embraced as a necessary part of product innovation. The position requires strong storytelling, prototyping, and cross-functional influence to guide design intent from ideation through validation.

ESSENTIAL JOB FUNCTIONS

Innovation Leadership & Concept Development

• Originate and evolve design concepts that are bold, user-centered, and manufacturable-pushing the boundaries of current product lines while unlocking new category opportunities.
• Collaborate with Engineering, Product Innovation, Marketing, and Manufacturing teams to define product strategies, design intent, and feasibility parameters from the earliest phases.
• Translate consumer, trend, and market insights into compelling product solutions through sketching, 3D modeling, and iterative prototyping.
• Rapidly iterate designs using physical and digital methods, ensuring high learning velocity through fast-fail experimentation.
• Lead and contribute to key innovation milestones including concept reviews, design validations, and hand-off for development.

Cross-Functional Collaboration & Communication

• Present concepts and design narratives to stakeholders across Marketing, Sales, Engineering, and Leadership with clarity, inspiration, and rationale.
• Align closely with Category Managers and Product Line Management to integrate innovation concepts into long-term product roadmaps.
• Support early manufacturing and prototyping efforts to ensure a seamless transition from design intent to product validation.
• Partner with external design collaborators and vendors to extend capability and perspective where appropriate.

Mentorship & Design Culture

• Mentor and support junior industrial designers, fostering a studio culture of experimentation, resilience, and creative excellence.
• Champion the values of bold thinking, continuous learning, and design-driven impact within the broader innovation organization.
• Contribute to internal design best practices and maintain a high standard of visual and functional quality across all design work.

QUALIFICATIONS

• Bachelor's degree in industrial design or a related field required; 9+ years of experience designing consumer products, preferably in outdoor, cutlery, or performance-driven categories.
• Expert proficiency in industrial design software, including Adobe Creative Suite, Rhino, Fusion 360, and Alias; knowledge of Pro/E and Windchill PDM a plus.
• Proven experience leading product innovation from ideation through prototyping, with a strong portfolio demonstrating ergonomic, aesthetic, and functional excellence.
• Deep understanding of materials and manufacturing processes, including machining, stamping, fine blanking, forming, grinding (surface and bevel), injection molding, heat treatment, and finishing of steels, aluminum, titanium, and composites.
• Exceptional communication and storytelling skills, with the ability to influence across functions and present to executive leadership.
• Strong project management skills with the ability to prioritize and balance multiple initiatives in a dynamic, evolving environment.
• Passion for design, craftsmanship, and creating products that resonate with purpose-driven consumers.
• Demonstrated ability to thrive in ambiguity and drive outcomes in a fast-paced, high-accountability innovation environment.

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