Job Description
Company Description NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
Job Description The Position: Opportunity exists for an experienced Vice President of Media to lead the strategy, planning and placement of all owned, bartered and paid media across Versant brands. This role will have a dual report to the CMO of CNBC & MSNBC and the CMO of Entertainment & Sports.
This role will lead the team to deliver:
- Brand Media Planning - all strategic planning, buying, and placement of paid and bartered media.
- Performance marketing - Paid search, programmatic, social, and affiliate marketing to drive DTC businesses.
- Scheduling: Planning and placement of all owned media across linear & digital.
Responsibilities: - Drive external media recommendations to fill any perceived gaps/unlock opportunities.
- Aligning with brand marketing leads and business leaders, plan and place inventory to drive forward all promotional priorities.
- Responsible for the planning and placement of all linear and digital promotional inventory across all cable brands, including, MSNBC, CNBC, USA, E!, SyFy, Oxygen, and Golf.
- Responsible for the planning and placement of the digital promotional assets for Fandango, Rotten Tomatoes, and SportsNext
- Serve as primary contact for our external media agencies, setting direction, approving all strategies, placements, and executions.
- Serve as lead negotiator and planner for all paid and bartered media, negotiating rates, planning and placing all media, and negotiating for any makegoods.
- Plan and place all media across all owned media (linear and digital) to drive individual and portfolio-wide promotional priorities.
- Serve as key contact for marketing teams as well as senior Versant leadership.
Qualifications Required Qualifications: - At least 15 years' experience working in a fast-paced media / strategic planning capacity
- Proven experience leading and directing vendor / agency relationships and defining scope of work, timing, budgets, and timelines
- Demonstrated understanding of analytics and leveraging data, online behavioral data, social data and 3rd party data Partnerships to build strategically targeted messages
Desired Characteristics: - Well-versed in multiple channels including digital, social, mobile, and direct mail
- Demonstrated talent for abstract thinking, spotting trends and patterns, an innate curiosity and insight into human behavior, and a nuanced understanding of creative work are critical
- Strong leadership and negotiating skills
Additional Job Requirements: - Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
- Must be willing to work in NYC or Englewood Cliffs, NJ
- Must be willing to submit to a background investigation
- Must have unrestricted work authorization to work in the United States
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $190,000 - $250,000 (bonus and long-term incentive eligible)
Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.
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